RaniaSakhi
A luxury marketing student with a passion for luxury brand management, market research, and strategic marketing.
From Morocco — based in Paris, France.
About
Rania Sakhi
Rania graduated from New York University with a Bachelor of Arts, double majoring in Film and New Media and Business, Organizations and Society, with a minor in Design.
This multidisciplinary education equipped her with a unique blend of creative and business skills, fostering a deep understanding of storytelling, media, business and organizational dynamics.
She is currently pursuing a Master's in Marketing: New Luxury and Art de Vivre at Sciences Po Paris.
This program focuses on the intricate world of luxury marketing, enhancing her strategic thinking and providing hands-on experience in managing luxury brands.
Professional Experience
Marketing and Operations Intern
July 2024 - Present
NÓRA Label
Dubai, UAE
Marketing and Project Management Intern
May 2023 - April 2024
Raha Beach Ventures
Abu Dhabi, UAE
Business Development and Co-Marketing Intern
June 2022 - December 2022
Tabby Financial Services
Dubai, UAE
Marketing Consultant
May 2021 - December 2022
ESMOD Dubai
Dubai, UAE
Marketing Intern
September 2021 - December 2021
Victoria's Secret & Co
New York City, USA
Case Studies
These brands represent the luxury case studies Rania has worked on during her academic journey.
Givenchy.
01
Background
Rania and her team developed an AI-driven marketing strategy for Givenchy’s new product, Les Inséparables, a 2-in-1 liquid blush and highlighter duo.
Through comprehensive market research, they identified trends like the dewy look and multi-purpose products, addressing pain points such as finding the right blush/highlighter combination and product longevity.
02
Result
The team conceptualized a dual-ended applicator for seamless, lasting radiance. The product, available in various shades, enhances skin luminosity and provides vivid cheek color.
They also created a 360-degree marketing plan with online and offline activations, influencer partnerships, and launch events to boost brand visibility and customer engagement.
1 ILLUMINATING
HIghlighter
+90%
more pigmented for vivid cheek color
+80%
1 Radiant
Blush
enhanced skin luminosity
16 H
of radiant wear
24 h
OF HYDRATION
Les InséPARABLES
2 in 1 liquid blush and highlighter duo
NET WT 8 mL/0.27
Made in France
✨ NEW.GLOW.LES INSÉPARABLES. ✨ #GivenchyGlow #BeautyInnovation #RadiantCheeks #GivenchyBeauty
Christian Louboutin.
01
Background
Rania and her team developed a comprehensive sustainability proposal for Christian Louboutin, focusing on three key actions to integrate eco-friendly practices into the brand.
The initiative aimed to reinforce the brand’s commitment to sustainability while maintaining its luxury appeal.
02
Result
The team proposed three key sustainable actions: creating Loubi Rouge, the reborn collection from repurposed leather scraps, transitioning to eco-friendly linen dustbags, and partnering with (RED) to support HIV/AIDS awareness.
These actions were designed to enhance Christian Louboutin's brand image, aligning it with contemporary values of environmental responsibility and social impact.
Loubi Rouge | The Reborn Collection
Concept: Products like key chain coin purses, passport holders, phone cases, luggage tags, and compact wallets crafted from repurposed leather scraps. This initiative emphasizes sustainability without compromising style.
Communication Strategy: In-store workshops, Paris pop-up store, and online activations to engage customers and showcase craftsmanship.
Transition to Linen Dustbags
Concept: Replacing cotton dustbags with eco-friendly linen to reduce environmental impact.
Communication Strategy: Highlighting the transition on the brand’s website, gift pages, and social media platforms to emphasize environmental benefits.
Louboutin x (RED) Partnership
Concept: Collaborating with (RED) to support HIV/AIDS awareness and fundraising efforts.
Communication Strategy: Implementing social media activations, store window displays, and an exclusive Louboutin x (RED) event to engage customers in the philanthropic initiative.
Van Cleef & Arpels.
01
Background
02
Result
Rania and her team were tasked with creating an innovative storytelling campaign for Van Cleef & Arpels' Alhambra Collection.
The objective was to highlight the collection's heritage and elegance while engaging a modern audience through a multi-sensory experience.
The team conceptualized a global journey titled "Seeds of Luck," featuring an immersive clover installation, traveling to iconic locations worldwide. The campaign centered around the clover, a symbol of luck, and included interactive lighting, soundscapes, and a digital engagement strategy with a global wish map.
This initiative celebrated the Alhambra Collection’s legacy and reinforced VCA’s commitment to contemporary luxury storytelling.
Because luxury is all about sharing meaningful experiences, clover seeds, presented in clover-shaped cards, were distributed to the class to encourage participation in the journey and remind them of their personal seeds of luck planted today.
Professional Certifications
INSIDE
LVMH
L'Oréal Brandstorm
Semi-finalist
Rania has also completed additional certifications (Management of Fashion & Luxury Companies, Hubspot Digital Marketing), further enhancing her expertise in the field of marketing and brand management.
Megan Adams, Former Manager at Raha Beach Ventures Company
I had the privilege of working with Rania for an entire year in her role as Marketing Intern at Raha Beach Ventures. Rania is a gem- not only is she fluently trilingual, well-spoken, talented in graphic design, adept at learning new tech, organized, collaborative, and creative, but she's incredibly caring and kind. Everyone on the intern team absolutely adored working with Rania because she's genuinely nice (a trait that's increasingly rare these days). I have no doubts whatsoever that Rania will be successful in her pursuit of a career in the luxury industry; it's only a matter of which fashion house will be lucky enough to employ her.
What
Others
Say
RaniaSakhi
rania.sakhi@sciencespo.fr
+33 6 69 46 14 64
Paris, France
© 2024 Rania Sakhi. All rights reserved.